, a non-profit organization that holds fashion companies to strict ethical and sustainable standards, and Saitex, a Vietnam-based producer of sustainable denim. Saitex is known for its efforts to reduce the use of water, chemicals, and energy in the denim production process. , a microsite dedicated to the brand’s most sustainable merchandise.
Today, Madewell announced that by 2025, 100% of the fibers used in the fabrication of its products will be sustainably sourced and free of virgin plastics. To make that possible, the brand will instead increase its usage of sustainable cotton, synthetics, cellulosics, wool, and leather. For reference, the current spring collection is roughly 60% sustainable.
The brand also announced that it will continue its partnership with Fair Trade USA by making at least 90% of all its denim Fair Trade Certified by 2025. By the same due date, 100% of packaging materials will be both sustainably sourced and free of virgin plastics. To kick-start these new commitments, Madewell also added a ton of new spring styles via the Do Well Shop, including a must-have tie-dye denim jacket, as well as spring-weather-ready cardigans, jumpsuits, and dresses.
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