Lyft adds feature to match women and nonbinary riders with drivers of same gender

Drivers will have the ability to edit a preference in the Lyft app that prioritizes matching them with other women and nonbinary riders. The press release notes that this is an added feature and shouldn’t be looked at as a guarantee, so if no women or nonbinary riders are requesting rides at that point in time, the rider will be matched with men.

While users will not be able to request female drivers on Lyft exclusively, the Women+ Connect feature will allow riders to select a preference feature in the Lyft app that will increase their chances of being connected with a woman or nonbinary driver. When the feature rolls out in a new city, women and nonbinary riders will receive a prompt in the app to select “Count me in.” The option will increase their chances of matching with women and nonbinary drivers, according to Lyft’s press release.

All users will be able to update their preferences at any time and have the opportunity to opt out of the feature in their settings.In 2021, Lyft revealed in their

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