LVMH launches 22 Montaigne Entertainment

Register Now: Luxury FirstLook 2020 New York Jan. 15This week, the group has launched 22 Montaigne Entertainment, a new expansive advertising conduit. Created in partnership with U.S. strategic business consultancy Superconnector Studios, the platform will translate the marketing efforts of LVMH’s over 75 maisons into audio, television and film mediums.

“At LVMH, we view each maison as a house of stories, a distinct creator of culture,” Mr. Melwani said. “We embrace the belief that these narratives are meant to be experienced rather than simply told, and our goal is to further leverage premium entertainment as a means to share the richness of these tales with our consumers.

LVMH’s new platform will be exclusively represented by Superconnector Studios, which will help manage activities. It will act as a unique point of contact for external parties to interact with the conglomerate’s houses.Tasked with finding fitting global partners for the venture, the firm is interested in recruiting production entities, talent agencies, artists, management companies, distributors and studios.

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