LONDON/PARIS — LVMH Moët Hennessy Louis Vuitton on Wednesday said it has extended its Maison/0 partnership with Central Saint Martins for another five years with scholarships, awards and a new Master of Arts in regenerative design.
Citing the company’s climate week brainstorming session, important ideas came from employees on the shop floor or in factories, he noted. Under the partnership, students from CSM have designed sets for events in Paris, worked on ecologically minded concepts for stores, transformed Louis Vuitton’s leather cut-offs into gift items, and reinvented Veuve Clicquot’s ice jackets with new materials.
Fashion designer Stella McCartney then spoke with Daniela Benaim, 2019 LVMH scholar from MA fashion communication, about how designers can be more sustainable and regenerative, and what sort of challenges they will be facing by going green. After all these years, McCartney said she is happy to see that everyone is finally feeling comfortable having this conversation around sustainability.
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