Featuring Christian Dior’s Dioriviera to Gucci’s Gucci Lido collection, Louis Vuitton’s “LV By the Pool” to Versace’s “La Vacanza” capsule.Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics.
Summer is also used as a marketing tool for luxury fashion brands to evoke a sense of travel and wanderlust. Here in Southeast Asia, summer seasonal releases arguably connect with consumers more than the winter collections purely for the fact of seasonal climate. LUXUO delves into the latest summer capsule offerings of luxury fashion brands and how they approach the task of reshaping house classics.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Gucci Names Chinese Actor Song Weilong Brand AmbassadorChinese actor Song Weilong is Gucci's new brand ambassador, fronting the brand's 520 campaign celebrating China's own Valentine's Day.
Source: wwd - 🏆 24. / 68 Read more »
Luxury Unfiltered: The challenge of luxury storytelling and why most brands miss the markLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Source: LuxuryDaily - 🏆 325. / 59 Read more »
Luxury Unfiltered: The call for urgent action from Italian luxury brandsLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Source: LuxuryDaily - 🏆 325. / 59 Read more »
Luxury Unfiltered: Are luxury brands becoming complacent?Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.
Source: LuxuryDaily - 🏆 325. / 59 Read more »
Dua Lipa & Callum Turner Do Loud Luxury GF, Quiet Luxury BFCall them 'Loud Luxury' girlfriend and 'Quiet Luxury' boyfriend.
Source: wmag - 🏆 723. / 51 Read more »
Luxury Unfiltered: Are brands delivering pure emotion, luxury's key tenet?Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Source: LuxuryDaily - 🏆 325. / 59 Read more »