, a U.K. charity that provides interview clothes and support for unemployed women in need. As of now, there are no plans for the brand to continue this partnership — this was, quite simply, a way to test the resale waters, gauge interest and ultimately figure out what resale might look like for it in the future, as well as a continuation of the heritage British brand's sustainability efforts.
"If customers suddenly learn that the old Oscar de la Renta dress they have in their closet is worth something, it can change the way people approach the new seasonal fashion they're buying," he says. The reception of the Encore's two drops so far has "exceeded beyond our wildest dreams": Eight pieces out of 30 in the first one sold out on the first day.
"Covid was an accelerator of trends that were already happening: You had more focus on e-commerce from brands and more desire to use e-commerce from customers. Offering resale digitally is a much more scalable option than trying to embed it into physical stores," Gittins says.
"Our hope is that it becomes the industry standard for every brand to have its own resale channel, and from a consumer perspective, it becomes a normal part of shopping in much the same way as e-commerce,” she says.
I hope one day my designs will be implemented for you♥️🧚♀️, I will put my new collection on OpenSea soon🤗🧚♀️
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