I get it — differentiation is hard and expensive. Maybe Luminary’s focus on a specific market segment will help it succeed with music exclusives where others failed. Or maybe this is just a one-time experiment; I’m not aware of all that many other Luminary podcasters who are also acclaimed for their music and would be as much of a natural fit.
Luminary didn’t comment on the extent of its album exclusivity. In the past, the exclusivity was usually aApple updated its Podcasts Connect dashboard this week with some new data: details about a show’s follower count and how it’s changed over time. The dashboard can now show net new followers over various time periods — the last week, the last month, the last two months, and all time.
The charts also now show how listening time is broken down between followers and non-followers. From what I can tell, this feature actually existed in the podcast dashboard for a long time but, judging by the screenshots I’ve seen online, seems to have disappeared from the main page in recent years. Seeing as followers are a pretty meaningful audience metric — and knowing how much those followers are actually engaging with your show is pretty meaningful to knowing how well your series is landing — this seems like a big addition in terms of data. Of course, there’s still all kinds of caveats about how the measurements work, particularly when it comes to download numbers. Apple spells all those out here.
Apple announced it was going to add this feature late last month when it also announced that podcasters would be able to add custom subscription banners and upload MP3s for subscriber-exclusive audio.Every Tuesday receive analysis, insights, and commentary on the growing audio industry.
Source: Entertainment Trends (entertainmenttrends.net)
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