Lululemon's First-Ever Shoe Is Made To Fit Women Runners First—And Its Way More Than Cinderella Ever Hoped For

Lululemon's blueprint for the ideal running sneaker comes after four years of R&D, one million foot scans, and"countless rounds of wear testing," and according to Lululemon’s vice president of footwear design, George Robusti, the Blissfeel really started with establishing a need."Our design process always begins with two questions: What problem are we trying to solve, and how does our guest want to feel?" he says.

In the case of the running shoe, the problem was that it was designed for men's wider forefoot-to-heel ratio and shallow toebox."Innovating for women is part of our DNA and we knew we had an opportunity to do better and really solve for what she was looking for," says Robusti."So, we took two paradigm-shifting approaches with our footwear: We prioritized feel, and we prioritized designing footwear for women first.

Lululemon's designers found that women runners wanted shoes that balanced cushioning and support, and offered a Cinderella-esque, made-for-me feel."We then built our shoes from the inside out, obsessively mapping every element—from the extra cushioning that supports where women’s heel strike occurs to uppers that are engineered to cradle and adjust to how women’s feet are shaped and move during activity," he says. Hence, the name"Blissfeel.

"Innovating for women is part of our DNA and we knew we had an opportunity to do better and really solve for what she was looking for." — George Robusti, Lululemon’s Vice President of Footwear Design. The brand will also release three other women's sneakers in 2022 to round out its footwear collection: the Chargefeel Low Workout Shoe, the Chargefeel Mid-Workout Shoe, and the Restfeel Slide.For now, however, the Blissfeels are the star of the sneaker show.

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