Lululemon Enters the Beauty Space With Gender-Neutral 'Self-Care' Products

Author:Stephanie SaltzmanPublish date:Jun 18, 2019Updated onJun 18, 2019As the lines between athleisure, wellness, skin care and self care become hazier and more fashion brands look to cash in on the amazingly lucrative beauty market, the inevitable has happened: Lululemon, the successful and beloved Vancouver-based athleticwear retailer, is launching a product line.

Created in collaboration with athletes and "self-care experts," the items rely on a combination of natural ingredients and what the brand makes sure to call out as "technology-driven" synthetics. That means, in an effort to build a product line that adheres to consumers' growing desires for "clean" formulas, the range omits ingredients known to be irritating or controversial, such as sulfates, aluminum, parabens and gluten.

The only hair product in the line, the No-Show Dry Shampoo relies on algae to control oil production and tapioca starch to sop up greasiness and sweat at the roots. The brand also claims that, with continued use, the formula leads to a "healthier-looking, more balanced scalp." I found the argan lotus scent — a super-light, green-floral aroma that's not overpowering — to be incredibly pleasant and energizing.

lululemon 👍😃👌

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