Lucy the Elephant supporters apologize for language used in fund-raising letter recalling the Holocaust

, the Margate seaside attraction, have issued a formal apology for using language long associated with Holocaust remembrance in a fund-raising mailer sent to potential supporters.

On Sunday, the Save Lucy Committee board of directors formally apologized for use of the language, which, the board maintained, was not intended to offend. “I appreciate the Save Lucy Committee apology for using this language, the sacred language, the language, ‘Never again, never forget’ — it’s sacred language of the Holocaust, and in the universal sense other genocides,” Klyman said Sunday. While Lucy is “an iconic, beloved landmark in Margate, this is not a living, breathing human that we save this language for. But I definitely appreciate the apology.

Helfant said roughly 10,000 letters were initially sent out. Any follow-ups or future mailers will not contain the offending language, he said. He said there were no plans to send mailers specifically retracting the language. He cited cost. In a letter she wrote in response at the time to board president Ross, Klyman said “using a phrase that represents the Holocaust and other genocides for non-Holocaust fund-raising is both insensitive and demeaning to the catastrophic, historic events of the Holocaust, a genocide where millions of people were slaughtered.”

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