for a customer the smaller home improvement chain has admittedly not paid much attention to over the years: the professional contractor.beating Home Depot"I think one of the strategic missteps over the last seven years here is not really understanding what the pro customer does to the overall productivity of the business," said Joseph McFarland, executive vice president of stores.
"We're pretty confident that our sales momentum over the last two quarters, our improvement in transactions, and our improvement in sales per square foot in large part is driven by pro," said McFarland. "So the strategic rationale for pro is traffic, transaction, sales per square foot productivity and just unlocking more value in every location."
"Both Home Depot and Lowe's have recognized that as they think about the addressable market, they are under-penetrated in the professional customer," said Oppenheimer analyst Brian Nagel. "So they both have made these pushes now to go more aggressively for the professional customer. And that's been an ongoing narrative in the last several quarters."
It launched a business-to-business website for pros, and said it's working to simplify shopping experiences and delivery for the professional customers. It's also beefing up its tool rental service.
no it's because we boycotthomedepot because Trump
Not telling the world one of its founders wants to give hundreds of millions to keep trump in office like HomeDepot founder?
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