PARIS – As portions of French manufacturing gradually reboot from the coronavirus shutdown, Louis Vuitton has reopened 12 of its 16 leather goods production sites in the country with the aim of producing hundreds of thousands of masks for its staff and nearby retirement homes.
Vuitton’s various workshops in Marsaz, Saint-Donat, Saint-Pourçain, Ducey and Sainte-Florence are making masks and prototypes, while the Issoudin and Condé workshops are making masks exclusively. The luxury house’s historic atelier, which opened in 1859 in Asnières on the outskirts of Paris, remains closed.
“Down the road, when the need arises – which it is starting to arise, we’re starting to be out of stock on certain SKUs – we have to start reproducing them,” he said. “You have to do it progressively. We stopped overnight but you cannot ramp up overnight.” “And downstream means the stores have to be open, and I have no idea when that’s going to happen,” the ceo said. “Production of leather goods can only happen when outside forces line up.”
Vuitton, the crown jewel of luxury conglomerate LVMH Moët Hennessy Louis Vuitton, closed its 16 workshops in France on March 17, and the Sainte-Florence site reopened on March 30 with volunteers, under strict new hygiene and social distancing rules, which limit the flow of traffic within the workshops to a single direction.
“The first that came back were all volunteers. You have to understand, when they came back, the fear factor was at its maximum in France,” said Burke. “And then of course, word of mouth gets back. They’re a tight-knit group.”
LouisVuitton 100 bucks per mask?
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