dialogue turned internet meme—“I think I might be the voice of my generation; or, at least, a voice of a generation”—is actually true about, though the stylist probably wouldn’t cop to it. Alongside Demna Gvasalia at Vetements and later at Balenciaga, Volkova was the invisible hand that moved fashion towards a post-normcore look.
“I feel Adidas has always been around,” she says. “What I mean is it has been such a reference in Eastern European culture, as well as Western subcultures, interpreted in so many ways. And its influence has gone way further outside of sports or even the fashion milieu. For example, I love those kids in Russia who tattoo Adidas stripes on themselves, or shave them out on their heads, or make those stripes into massive stickers, branding their cars.
These pieces might seem almost like a fashion parody at first, but each is fundamentally grounded in the brand’s extensive archive. Volkova names “the earliest pieces of clothing Adidas ever produced” as references for her designs. “For example, the green tracksuit was inspired by the first tracksuit Adidas ever made,” she explains.
adidas Looks more like a Russian take than an ironic one.
adidas Thanks Adidas for collaborating with this young lady this line is 🔥🔥🔥imma a Nike wearer but this here 🔥❤️
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