’s lyrics take on a more personal approach than James’ prior work. She channels her musings on identity, community, and self-assurance through a cadre of guest vocalists, like soft-spoken rapper Le3 bLACK on “Black Ting” and Eden Samara on the sublime “Running Like That” . But more often than not, it’s James herself voicing her own preoccupations. “I like the simple stuff/You like the simple things/What does that bring?” she coolly asks on the album’s lead single.
Growing up in London’s Alma Estate towers, James had awareness of the city’s nightlife scene but was initially interested in other genres. Her mother introduced her to calypso and funk, and as a teenager James was drawn to pop-punk and emo bands like Paramore and Death Cab for Cutie. In college at the University of Westminster, she majored in Commercial Music — essentially a fast track into becoming a producer of sleek, radio-friendly pop songs.
Despite her education, James didn’t set out to make music for a full-time living — she expected to spend her life as a teacher, like her mother — and she doesn’t hold back today from criticizing how other producers within the EDM industry have behaved during the pandemic.
Are you allowed to play those rappy songs with the N WORD in the UK ?
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