Looking Glass might have just invented the GIF’s 3D successor

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Looking Glass hopes Blocks will unlock a world of 3D.

You can even find such things on the web if you look hard enough. In fact, Frayne says Blocks are built atop hundreds of open web standards — most prominentlyWhat potentially makes Blocks special, though, is that they live in a container that can scale to any device of any resolution anywhere — and be shared just as easily. Just text someone a link or embed an HTML code block in your website, and they can experience it, too.

Over time, Looking Glass says it’ll expand to “C4D, Zbrush, Procreate, nerfies… even iPhone and Android portrait-mode photos.” Frayne says the company has even prototyped holographic video content where you could, say, watch a stereoscopic 3D trailer for the nextIn case you hadn’t picked up on it, I’m pretty excited about all of this. But the one thing I can’t figure out, and I’m not sure Looking Glass has figured out, is the business model.

Does that mean we’ll end up watching pre-roll ads, like YouTube, before we can see the holograms? I pressed Frayne on this, and he wouldn’t rule it out — only that he sees his company as a better steward than, say, Meta.

 

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Do you know instagram help center is basically non-existing? While they are waiting a scamming business for fake hackers is thriving. The worst

I swear there have been “3D” gifs for years and years already.

lizishu_

“Here’s the HTML we used for Alex’s art, for example, which lives in a simple iframe” … hosted on a proprietary single website, like a YouTube video or Reddit post. I like the idea, and that it’s aiming to be a widespread standard, but it’s not even close at this time.

smells of astroturfing

In what dimension? Is there like an alternate world where everyone has these screens?

This is a JPG map of the frames being animated with JS. That’s not a true image format. To succeed GIFs (and the animated web img formats that have already succeeded them), the media would have to be able to survive independent of this company’s JS libraries/hosting

Thanks. That’s kind of a cool update + head’s up! 🧘‍♀️💡⭐️💜

I'm not sure we can compare that to GIFs though. People use GIFs to share the latest stupid meme that took 10 seconds to make. That stuff needs a lot of work and good 3D content. Looks cool though.

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