Plenty of philanthropic organizations had to change plans during the pandemic, but probably none executed a pivot on as successful and publicly visible a scale as’s. In the span of 13 months, the org put on no fewer than six major broadcast/webcast specials, starting with the all-star “One World: Together at Home” emanating from celebrity living rooms in April 2020 and culminating with “Vax Live” from L.A.’s SoFi Stadium this past May.
“With ‘One World: Together at Home’ , Chris Martin and Lady Gaga were the strongest allies by far,” Evans says. “As we went into ‘Global Goal: Unite for our Future’ , Dwayne Johnson as well as Miley Cyrus really stepped up to encourage world leaders to act. John Legend has been a strong ally and helped immensely for ‘The Global Citizen Prize Awards’ .
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