"When people send me photos of the storefront and the pictures in the stores, that is impactful to me," Lizzo tells me in a hotel suite hours before she took the stage at an event for the brand's Stay Naked Foundation launch."I'm like,
Wow, somebody is walking into the store to get some makeup and hopefully a girl is seeing a face that looks like hers and it’s inspiring and aspiring for her.Lizzo performing in Los Angeles to celebrate her new Urban Decay campaign launch For Lizzo, a makeup contract is a natural fit. As an artist and songwriter, she often punctuates her lyrics with relatable lines about beauty and its role in her life. There's her going-out anthem"Good As Hell" where she belts,"I do my hair toss, check my nails/Baby how you feelin'?/
Feeling good as hell." In her song"Truth Hurts," she describes the all-too-familiar post-breakup salon appointment:"Shampoo press, get you out of my hair." And throughout songs like"Lingerie," she consistently breaks down the rituals that make her feel sexy:"Hair down, moonlit/Look at my lipstick.""My songs are a celebration of the beauty in self," explains Lizzo.
Lizzo's own approach to makeup is fluid, just like her sexuality."The beauty of it is that sexuality can change every single day," Lizzo says."It’s about not being afraid of who you are and also being aware that who you are can change. In the same way, I love to change up my makeup every single day.
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