In a video featuring her brand-new single, “Special,” Grammy Award-winning rapper, singer and flutist Lizzo is seen sitting at a computer. Clad in bright yellow—and with nails and a mouse to match—she leans forward into a Web cam that transports her through an Internet-enabled looking glass as her song begins.
“So it was really a great metaphor of me being, like, ‘How do you work this camera,’ and then I get swooped into this world to be free and then dance and then fly into the sky and bear witness to all of these other great creators and connect with them and be in wonder with them.”“I feel like I definitely represent a lot of the ‘new’ version of things,” she says. “The new beauty standard, the new pop star, the new rule breaker, and how there’s just no rules anymore.
When asked about her new song and how it fits with Logitech’s campaign, Lizzo declined to comment. Tita-Reid also declined to comment, other than to say,“We are really inspired by Lizzo and all of her music . . . She really is defying logic in her lyrics.” for Feeding America. And last year she teamed up with Unilever-owned Dover for its Self-Esteem Project, for which she posted an “unedited” selfie to promote body positivity.Over the past few years, Logitech has increasingly worked with creators to promote its products. For the new campaign, it’s partnering with comedian Elsa Majimbo, social media personality Bretman Rock, coder-producer DJ_Dave, gamer Danucd, digital artist Defaced and fashion designer Kheris Rogers.
Source: News Formal (newsformal.com)
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