It can be difficult for founders to know when it's time to leave the company they spent so much energy building. Cordeiro Grant gave her tips for entrepreneurs on knowing when it's time to leave, starting with three questions she asked herself.A few years after Lively's acquisition, it wasn't a startup anymore: It had grown into a mature company with double the original number of employees.
"If I wrote down that list three years ago, it would be open stores, build new channels, launch in Target, lean into new categories — they were the same," she said. Now the lists are different and"for the first time, what Lively needs and what I need are different and that's okay. Someone else can do my job better." Cordeiro Grant didn't always see herself as a serial entrepreneur, but she's discovered that she loves the thrill of new ideas.
First, she wants to build a wellness brand to make healthy living more accessible."I see New York, Florida, LA, these pockets really living in health and wellness," she said."Then I go back to where I'm from, which is Pennsylvania and middle America, and I see the consumption of products that aren't very good for people."new generation of decentralized internet
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