Litquidity in Central Park on May 6. Photo: Victor Llorente for New York Magazine On November 9, the day that Pfizer announced its coronavirus vaccine was more than 90 percent effective, a video appeared on the Instagram and Twitter feeds of the Wall Street memelord known as Litquidity Capital. It was a fast-tempo mash-up of familiar GIFs from around the web, recaptioned to represent various forces in the markets.
Wall Street is opaque to most of the world, but every so often one of its members will wander onto the internet to give laypeople a peek at what happens inside. But unlike his pseudonymous predecessors — the Goldman Sachs Elevator Twitter account or the disgruntled blogs of Leveraged Sell-Out — Litquidity spoke in pictures. His memes dissected the farce of high finance, poking fun at everything from the cruel incompetence of his managing directors to the monotonous garb of his colleagues.
“The way people interact with memes has definitely changed. They take them a lot more seriously,” he says. No matter where you fell on the investing food chain, memes were becoming a lingua franca, capable of communicating the absurd motivations driving the pandemic economy.
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