“This is a way for us to communicate directly with our shareholders, to increase our shareholder base and to have shareholders who are consumers of our product,” said Burns, who shepherded the project with Jenefer Brown, Lionsgate EVP & Head of Global Products & Experiences.
One element of the program, stock certificates, have largely been replaced in the Internet age but are making a bit of a comeback, like vinyl. Old stock certificates from the Walt Disney Company, Playboy or old railroads can sell on e-Bay for hundreds of dollars.. Why wouldn’t they want to own [a certificate that is] artwork from the first movie?” said Burns. Certificates from the subsequent films in the franchise could create a set.
Jeff Lambert, Tiicker founder and CEO, called Lionsgate’s Shareholder Rewards program “the most comprehensive suite of perks and experiences every introduced by a public company.” “Individual shareholders are loyal and want to connect with the companies they own,” he said. “We’re thrilled to debut our first partnership with a world-class Hollywood film and television studio and their tens of millions of subscribers and fans.”
The program goes live today. It comes as the company continues to pursue a split of the business by mostly likely spinning off the studio into a separate public company.
Source: Entertainment Trends (entertainmenttrends.net)
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