LinkedIn may have a reputation as a relatively boring social network—a virtual version of a networking happy hour filled with people wearing lanyards—but it’s in the news thanks to some recent research it undertook and the interesting findings it led to.
A group of researchers from Harvard, Stanford, MIT, and LinkedIn recently published the results of a five-year-long study on social connections and job mobility in the journalFrom 2015 to 2019, LinkedIn played with its underlying algorithm that powered its “People You May Know” feature by randomly varying the amount of weak and strong contacts suggested as new connections to 20 million of its users.
In a series of micro-experiments that it later analyzed with other experts, it found that people were more likely to get jobs through “weak ties,” especially in more digital industries. This finding is in line with an influentialthat said that casual contacts tend to be more important sources of new information and opportunities than close friends.
LinkedIn, a platform owned by Microsoft, had intended to use these insights to make a better algorithm for all of its users. And in its
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