Kwaidan Editions shirt, $950, at net-a-porter.com. Marni pants, $950, at net-a-porter.com. Alexander McQueen boots, $690, at 747 Madison Ave. Irene Neuwirth rings, $5,390, at ireneneuwirth.com. Photo: Djeneba Aduayom Lilly Singh and I are crammed into a small dressing room at the West Hollywood soundstage of NBC’s A Little Late With Lilly Singh, where the newly minted late-night host is pitching me on the benefits of practical footwear.
When we meet a few weeks after her show’s mid-September premiere, Singh is still finding her TV voice. The show’s most popular videos so far — her opening monologue and introductory rap — got almost 1.5 million views, compared to the couple hundred her predecessor Carson Daly used to get on his videos, but a drop in the bucket compared with the nearly 33 million her most popular YouTube videos would get.
As her channel started to find its voice, she asked her parents if she could forego grad school and pursue YouTube full time. They reluctantly said yes, but only if she could get 100,000 subscribers in the next year; between January 2012 and January 2013, she jumped from 20,000 to 180,000 subscribers.
While Singh will do social commentary on issues she cares about, she doesn’t plan to regularly engage with politics on her show. “I think right now there’s room for a show that doesn’t discuss politics, because it’s hard to escape,” Singh says. “And I’m also Canadian — me talking about American politics is just not authentic to me.” Yet despite her sworn refusal to engage with it, Singh has already had her first brush with 2019’s unpredictable political landscape.
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