chart, while Dugg, who also signed with Yo Gotti’s CMG imprint in 2019, was featured on Lil Baby’s Hot 100 top 10 single “We Paid” in 2020.Baby’s eye for talent isn’t based on whether the music sounds polished or not — he prides himself on building personal relationships with his artists and judging authenticity before moving forward with them on the business front. “Most of the people that I sign come from my walk of life,” he says.
And much like with JAY-Z, Baby’s business acumen has impressed executives outside the music industry as well, including billionaire and Philadelphia 76ers partner Michael Rubin, who recently invited the rapper to perform at his Fourth of July party on Long Island. The two men have built a friendship based on their shared love of music and business, and Baby has taken a special interest in Rubin’s REFORM Alliance initiative, which focuses on criminal justice reform.
Baby’s origins remain his badge of honor, not just in the studio but in the boardroom. “I maintain all the street principles: You got to give respect to get respect,” he says. “My grandma used to tell me, ‘You’re a first-class citizen.’ I know in these rooms they assume for me to be a thug or a rapper. But I’m going in as a first-class citizen.
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