By Sahil Patel Close Sahil Patel Aug. 8, 2020 6:00 am ET President Trump’s new limits on TikTok are again pressing marketers to prepare for the day they could lose access to the fast-growing social-media app, a conduit to the young audiences they covet.
PREVIEWSUBSCRIBE On Thursday, President Trump signed an executive order barring U.S. companies or people from doing business with TikTok parent ByteDance Ltd. after 45 days. The order followed months of escalating pressure on TikTok, which was among the Chinese apps banned by India in June following a border clash between the two countries.
But the rising heat on TikTok had its advertisers wondering about alternatives before the executive order came this week, advertisers and ad agencies said. While a ban would cost marketers a prime channel to users in their teens and 20s, brands do have other options.Ad-buying giant GroupM, for instance, was already advising its client teams to ready contingency plans, said Kieley Taylor, global vice president of social of the company, part of WPP PLC.
But these services are newer and smaller than TikTok, which says it has more than 100 million monthly users in the U.S. and hundreds of millions more around the world. Instagram has over 1 billion.“We are monitoring the conversation taking place surrounding the future of TikTok,” said Tressie Lieberman, vice president of digital and off-premise for Chipotle. TikTok remains a valuable platform to interact with consumers, she said.
Advertisers aren’t meaningful in the discussion to ban the app.
Zhang is actually a pro-US business man. Then his YikTok got banned by the US President. LMAO. 🤪
If America was serious about banning social media platforms that did not protect user's privacy, they would be banning everything.
So Facebook and all it’s associated apps are banned in China.
100/100
America is frightened by this small outlet.
Microsoft lost billions of dollars 💰 when it bought Nokia phones division. TikTok could be another huge lost of money for Microsoft.
Why are you confusing popularity with importance? There is nothing important about this platform.
Oh please! Please get rid of TikTok. I have NEVER seen anything on it that wasn’t stupid. That’s not a reason to ban it, but I’ll be so happy it’s gone. But if it is collecting our data for China or Microsoft, get rid of it.
Ya está creciendo, aceleradamente y gracias a Trump......¿ la oyes WSJ ?, tik, tok, tik, tok es el reloj que mide la nueva normalidad, la de la hegemonía mundial de China, arrebatada a EEUU.
now the world know tiktok, thanks for the best advertisor Trump
a small, experimental outlet？？ nice . you wanna help microsoft to down the price. better call trump to tweet something .
TikTok is the sound you hear when you listen to Trump's presidency ticking down to zero.
How could it be?!?! “Life without Tik Tok”!! Do we have any chances?!
It’s over it’s getting banned all this waiting period is to make it seem like they’re trying. Tik tok is over
pleeeeze, twitter next.
boi if u dont
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