Levi Strauss & Co. has entered into an agreement to acquire the yoga apparel brand Beyond Yoga, launching the jeans maker into activewear.
An employee holds a shopping bag while ringing up a customer at the Levi Strauss & Co. flagship store in San Francisco, March 18, 2019.on Thursday agreed to buy the yoga apparel brand Beyond Yoga, launching the jeans maker into the competitive activewear space. Levi expects the acquisition will add more than $100 million to its net revenue next fiscal year, and immediately bolster its earnings.
Levi CFO Harmit Singh commented that Beyond Yoga has more than doubled its revenue while growing profitability over the past three years. The brand, headquartered in Los Angeles, was founded by two women in 2005. Its marketing often echoes messages of body positivity and size inclusivity to younger girls.
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