pandemic, Levi’s is doing its part to keep people motivated, energized and safe inside their homes with its new Instagram Live concert series. Each day, the brand is hosting special performances by A-list talent to give all those sheltering in place exactly what they need at the end of the day — a dance party.on Monday as a way to support artists and musicians while encouraging everyone to stay at home.The 5:01 series will take place every day at 5:01 p.m.
Sey continued: “For Levi’s, music is an obvious starting point. We’re formulating a full range of response activities directed towards people across our organization and communities, but with deep ties to the music community and a long history of supporting artists with original voices, we saw that we could use music to move quickly to bring some uplift to people sheltering at home.”
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