Tourbo will focus on developing live shows and licensing popular TV, online and podcast brands for the road.
“We are thrilled to build on our successful relationship with Jeff and The Feldman Agency to create an exciting opportunity to further connect fans with their favourite brands. We are in a world where we are so connected virtually, yet disconnected physically, so we’ll be ready to rock once the curtains rise again,” said Mark Montefiore, President, New Metric Media.
“Mark and his New Metric Media team are tremendously passionate and creative. Although this current environment may seem like an interesting time to start a live based venture, we feel strongly about the potential for content and opportunities. We’ve had a great experience building the Letterkenny Live business together and anticipate the same level of success with our new projects under the Tourbo banner,” added Jeff Craib, President, The Feldman Agency.
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