In recent years, a number of multinational firms have made pledges connected to plastic use.The Lego Group is planning to invest as much as $400 million across three years in order to "accelerate sustainability and social responsibility initiatives."
In addition, the cash will be used to develop more sustainable bricks and packaging, with the family-owned firm looking to increase its use of so-called "bio bricks" made from materials like sugar cane. Research into the development of sustainable plastics made from renewable and recycled sources will also continue.
The company will also set up programs encouraging people to donate their pre-used bricks so that they can be re-used by "children in need of play." To this end, the Lego Replay scheme — which launched in the U.S. last year and provided bricks to the Boys and Girls Clubs of Boston and Teach for America, which used them in after-school programs and classrooms respectively — will be introduced to two more countries before the end of 2022.
Breaking that figure down, the firm says that its own operations accounted for 12% of total emissions. Emissions from the Lego Group's own operations rose by 6% in 2018 compared to 2017, although the business says its carbon efficiency actually improved in this period.
Lego just saved the planet
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