Led by stars like Taylor Swift and Caitlin Clark, women keep breaking boundaries (and records) in entertainment

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Female-created and focused entertainment is not just having a moment. It is proving that it is here to stay.

Editor’s Note: A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here. It’s a woman’s world. The most defining musicians of the era are Taylor Swift and Beyoncé. The highest-grossing film in recent memory is Greta Gerwig’s “Barbie.” And the most-watched basketball star is Caitlin Clark. Female-created and focused entertainment is not just having a moment.

It goes without saying that the incredible talent each artist, performer and athlete brings to the table is responsible for drawing enormous audience interest. But the various feats also underscore a notable shift in culture. Female-led entertainment is no longer thought of by parts of the public as niche. It is now, in many respects, more in vogue than the entertainment from male counterparts. That strong gravitational pull toward women-focused entertainment reflects a new normal.

 

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