LeBron James is gearing up to head back to the Magic City — not to shoot hoops, but to open the doors of his new experiential flagship store. The former Miami Heat player is set to open anconcept space, a branch of the sneaker and streetwear store Unknwn that he opened at the Aventura Mall in 2011 with his childhood friends and business partners Jaron Kanfer and Frankie Walker Jr.
James, Kanfer and Walker opened the first store with a view to connect brands to consumers through experiences and curated products. The shop has become known for its well-edited mix of rare sneaker drops, streetwear launches, brand collaborations, and designer apparel and accessories from the likes of Comme des Garcons, Fear of God, Thom Browne and John Elliott.
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