James is starring in GMC’s commercial for the car company’s new Hummer EV, which boasts about the all-electric truck’s reduced noise, teasing, “a quiet revolution is coming.”
The athlete, 35, is seen successfully completing a slam dunk and shattering the basketball hoops’ backboard — silently. Teases the commercial: “pure dominance will sounds like this.”The Hummer EV has 1,000 horsepower, 11,500 lb.-ft. of torque and can go from 0 to 60 mph in only three seconds. “As a longtime fan of the brand, teaming up with GMC to help introduce the GMC HUMMER EV was a natural fit,” said James in a press release. “The excitement and pride I’ve felt for Hummer since high school came right back when I saw what they had planned for the new EV model. The truck may be quiet, but the performance numbers speak for themselves.”
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