Le Pen first had success in an ex-mining town. Her message there is now winning over French society

People stroll by the Saint Henriette slag heap in Henin-Beaumont, northern France , Sunday, June 30, 2024. Several waves of industrial shutdowns have left unemployment levels above the national average, and 60% of the population earns so little it does not need to pay tax, according to data from France ’s national statistics agency. An abandoned pithead building is pictured in Henin-Beaumont, northern France , Sunday, June 30, 2024.

In 2013, the the town’s Socialist mayor, Gérard Dalongeville, was sentenced to four years in prison and a 50,000-euro fine for embezzlement of public funds.

Although France has some of the highest standards of living in the world, lower unemployment than it’s had in decades and a relatively low crime rate compared to its peers, discontent has simmered in some parts in the post-industrial era. But for many National Rally voters, Sunday’s victory is a long-coming revenge on a political class that they see as out of touch with everyday people and their concerns, such as crime, purchasing power and immigration.

Her father, Jean-Marie Le Pen, ran a fringe political party, which too often relied on antisemitism and racism to provoke and draw attention, according to Stanford University professor Cecile Alduy. A former salesman, his style was a contrast with his predecessors’. He was everywhere. “He associated marketing and advertising techniques with the oldest practices of political action, which is to be at the markets, to go door to door,” said Mills-Affif, the filmmaker who followed him for months on the campaign trail.

Instead, the town renovated the church and the city hall, improved roads, and sent police to regularly patrol the streets, giving locals a sense of security.

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