’ marketing and distribution teams on Tuesday as the Hollywood studio combined parts of its domestic and international operations. Roughly 35 positions have been eliminated in the consolidation, which will impact Sony’s television, home entertainment and theatrical businesses, according to insiders.
“While I understand Andre’s decision that this is the right time personally for him to move on, the company and I myself will miss him hugely,” said Tom Rothman, Sony Pictures’ chairman. “He is a superior executive. His smarts, insight, experience and enthusiasm make him an exceptional colleague and a gifted film maven. He is, also, a true class act. I join everyone here in expressing our gratitude and wishing him joy.
Sony’s global theatrical marketing group will be centralized in the U.S. and will be run by Paul Noble and Danielle Misher, along with Lexine Wong, who will head up global multichannel distribution marketing. In an email to staff, Greenstein and le Goy positioned the changes as one that will allow their teams to better respond to changes patterns of consumer behavior — one that prevents their marketing efforts from being balkanized between a film’s theatrical release and home entertainment rollout.
johnaugust clmazin I guess this week’s follow up came more quickly than anticipated. I lost my media planning job during the Disney/Fox merger last year. Symptoms of the times
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