The streaming landscape in Australia is to become larger and more complicated with the imminent launches ofStan, the Australian streaming service that is now wholly-owned by Nine Entertainment, is taking the game to incumbents Optus and
“For the first time in Rugby’s history, fans can experience the game from its grassroots all the way to the international level, allowing a whole new generation of Australians to connect with the sport,” Stan CEO Mike Sneesby said. Stan customers who pre-activate soon can get a 30-day free trial. Thereafter, the package is sold at A$10 per month. Although the focus is narrower than the competition, Stan Sports is significantly cheaper than soccer-heavy Optus Sport, sold at A$14.99 to users without Optus mobile or internet plans, and the A$25 a month for the basic version of Kayo Sports. Australia’s dominant pay-TV operator Foxtel launched Kayo in late 2018 in response to subscribers drifting off to streaming platforms.
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