Latinos represent roughly 19% of the U.S. population. Yet a Nielsen study shows they account for 42% of the country's most-watched content on streaming services.
Researchers looked at 530 shows that streamed in 2021 and the first part of 2022 in English and Spanish. Thenearly half of the shows considered the most"bingeable" had Latinos in front of and behind the cameras, as writers, directors and producers. The study shows that Latino-led content attracted new viewers to streaming platforms, and then they stayed to watch other shows."It's important to have Latinos on camera," says de Armas."But if you also add behind the camera, look at how much higher your binge ability becomes. So it becomes a business case for media companies that are looking to acquire content.". Selena Gomez not only co-stars but is one of the executive producers of the show.
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