It all started with a late-night poker game — but this isn't a story about gambling. In 2011, Maldonado met his future business partner, Rashid Ali, at a friend's apartment in Chicago. After a couple of betting rounds, their conversation turned to guilty pleasures .Sign up for NBC San Diego newsletters.
Growing up on New York's Long Island, Maldonado spent countless afternoons biking up the street to the local 7-Eleven and buying a bundle of beef jerky sticks, as many as he could fit in his basket. "I'd finish all of them before I got home," Maldonado, 42, recalls. But after becoming a personal trainer in college, he started cutting Slim Jims — with ingredients that include mechanically separated chicken and corn syrup — out of his diet. Still, Maldonado craved his favorite gas station snack. He told Ali that he wanted to create a"healthier" meat stick that was high in protein, low in calories and tasted just as good as the snack that defined his childhoo
Poker Game Gambling Guilty Pleasures Beef Jerky Sticks Healthier Snack
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