Land O' Lakes, other milk brands at risk as soy, almond drinks rise

Published 9:33 AM EST Feb 6, 2020As consumers increasingly turn to milk alternatives and thousands of dairy farms are collapsing, milk producers are now faltering, too, putting thousands of jobs at risk and threatening their brands.

“A lot of consumers look at milk and they see the high fat, the high cholesterol, they may have concerns about the way the milk was produced,” said IBISWorld analyst Devin Savaskan, who tracks the dairy industry. “You see a lot of people switching to a completely plant-based diet and that’s just going to continue to drive down the popularity of milk.”

Now, after several years of price drops due to excess supply, farmers have boosted milk prices to try to make up for their own losses. In November, the most recent month in which data was available, the price of raw milk was $21 per 100 pounds, up 22% from November 2018, according to the USDA. There aren’t enough milk buyers to support the amount of production in the marketplace, said Arun Sundaram, a CFRA Research analyst who tracks agriculture.

If a money crunch kept Dean from delivering milk, that would mean"school lunchrooms, coffee shops, and grocery stores across America could face weeks without cartons for their lunch trays, milk for their coffee, or gallons for their refrigerators," Dean Foods said in the filing. Still, fluid milk and cream made up 92% of the company’s about $1.2 billion in sales in 2018. With nearly 3,300 employees, Borden operates 12 manufacturing plants and has sales concentrated in the southeast U.S. In addition to grocers Walmart and Kroger, the company supplies milk to chains like Dairy Queen, Dunkin' and Starbucks.

The Department of Justice has asked Dean Foods for information about its potential deal with Dairy Farmer of America and other possible transactions under consideration, Dean Foods spokesperson Anne Divjak confirmed in an email. He said the role of alternative milk in undermining milk producers “has been overplayed, primarily by the media.” He pointed to various forms of water as a more significant competitor.

After about three years in business, Elmhurst 1925 has drinks in 6,000 stores, including its most popular drink, unsweetened almond milk.

If it’s Borden, it’s got to be good

I like real milk!

Cotton Candy, what are they marketing to kids to get them hooked on the tit

Sad state.Children must drink milk.

Why in the world don't I have Banana Taffy milk in my grocery store? ha ha ha Wow, I would love that, sugar and all!

This is just another way to sell sugar

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