are unveiling their first-ever co-designed lifestyle shoe - Created through intimate collaboration between LaMelo Ball and the PUMA design team, the LaFrancé gets its inspiration and name from LaMelo’s namesake lifestyle brand, which fuses different inspirations from streetwear fashion, sport and lifestyle. The LaFrancé silhouette represents a new take on Melo – an elevated, chunky street inspired take to off-court fashion fueled by his fierce flare and energy.
Getting real on the shoe design, Noah Bice said, “If you know Melo, you know he does everything large. From the chain to the logos, to the car, dude’s living large! So, we had to come through with a silhouette to fit that profile. The skate inspired, chunky upper and cup sole felt like the obvious sweet spot for Melo's first lifestyle shoe.
Puma Lamelo Basketball Shoe Lifestyle Charlotte Hornets
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