, it’s easiest to recall full-on glamour and fantasy. But what’s allowed her ever-growing beauty brand Haus Laboratories to blow up the way that it has, is that it provides you with the products needed to create your own look — however thrilling or natural you want it to be. The brand’s latest launch leans into the latter, delivering Haus Labs’ first-ever brow product, the Edge Precision Pencil.
That goal is seen through in the final product, with thoughtful details designed to shape, fill-in, and define your brows for a natural look that seamlessly blends in with your brow hair. Part of that payoff comes from the rounded-point precision pencil that gently applies just the right amount of pigment for soft, hairlike strokes. Dual sided, the opposite end comes equipped with a strong albeit flexible bristle brush, to be used before and after application.
“This was a different product for us because this isn't as much of an artistry product,” said Tanno. “This is an everyday product that needs to work for everyday people that have every style of hair color, skin color, brow texture, and have different style preferences. So we really had to test it on people, get it in a lot of different people's hands. We went back and forth in product development for a very long time.
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