La Samaritaine brings Parisian shoppers ‘tête-à-tête’ with Venice

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Leaning into the experiential, the LVMH-owned department store is entering two European luxury capitals into dialogue with each other via in-store and digital programming.

The store is highlighting the similarities its home city of Paris has with another luxury mecca, Venice. Image credit: La SamaritaineLVMH-owned department store La Samaritaine, operated by DFS Group, is partnering with Fondaco Dei Tedeschi, likewise run by the high-end travel retailer, in Venice.

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