A showroom visit to La DoubleJ often comes with the bonus of JJ Martin dispensing pearls of wisdom, as her spiritual practice—which is also feeding her creative life—dictates. The usual showroom experience a reviewer endures of talking prints, hem lengths, and new shapes—which can often be utterly uneventful, to say the least—becomes a highly entertaining affair at LDJ headquarters.
Meanwhile, her “mood-boosting and joy-sparking” collection is ever-growing. But the lockdown has proved tough even for the indomitable optimist that she is. “Everyone has been underground, bruised, broken, beaten up. In the next six months I guarantee you a lot of brands are going out of business. But now is the time to be ready to resurrect—and we are,” she said.
La DoubleJ’s core business has always been dresses, proposed in an array of styles and bolder-than-bold prints; now it’s expanding into new categories, taking into account the appreciation of comfort that lockdown’s WFH situation has put at the forefront of style. Hence the smart introduction of malleable fabrics like a jazzy fluid jersey for boxy T-shirts and for a fully-fledged sun-soaked swimwear and beachwear line, replete with matching bags, towels, and pareos.
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