One of the LA County anti-gun violence billboard campaign signs on N. Broadway in Lincoln Heights, Los Angeles on Monday, April 8, 2024.The message beside the image — towering over streets, pedestrians and motorists — reads: “Every 30 hours, a child is killed or injured by gun violence in LA County.”
The graphic displays have been popping up on 150 billboards in mostly residential neighborhoods adjacent to the 710 and 10 freeways since early this month. The billboards are sponsored by LA Care Health Plan, Los Angeles County Department of Public Health’s Office of Violence Prevention and the Los Angeles County Medical Association .
One of the LA County anti-gun violence billboard campaign signs on N. Broadway in Lincoln Heights, Los Angeles on Monday, April 8, 2024.The billboards are the messaging portion of a two-pronged approach aimed at reducing gun violence that often results in the injury or death of children. The three groups have also begun handing out gun locks at hospitals and clinics.
“Gun violence exacts a devastating toll on our communities, especially our youth. By advocating for responsible gun safety measures, such as the use of gun locks, we can prevent tragic accidents and save lives,” said Gustavo Friederichsen, CEO of LACMA.
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