L'Oreal Predicts Rush To Hair Salons Once COVID-19 Lockdowns End

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Reps for the beauty firm note that sales have already popped back in China after lockdown measures were eased.

) is counting on consumers rushing back to hair salons to help its business recover quickly once European and U.S. coronavirus lockdowns are lifted, it said on Thursday, adding that beauty sales were bouncing back already in China.

Confinement measures have dragged on make-up sales, with about 90% of women shunning their cosmetic routines while working from home, according to a survey by Jefferies. It pointed to a turnaround in China, where sales rose 6.4% in the January to March period, and lockdown measures have eased.

 

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