PARIS — As the lines between wellness and beauty continue to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, in order to glean a better understanding of the link between skin health and hormonal changes.
“Changes in skin is one of the most tracked categories within the Clue app, alongside the period and menstrual symptoms, so we know that it’s super important for many in our community,” said Clue co-CEO Audrey Tsang. “With L’Oréal’s vast scientific skin care knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin.
Over the past four or five years, period-tracking apps have built up sizable communities trying to better understand their menstrual cycles for health and wellness benefits. “We want to go to people who are [the] best in their field,” he said, adding Clue was a perfect match.
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