L.A. Live Partners With Event Software Platform LAVA

An exterior view of Staples Center during prior to a game between the Los Angeles Kings and the Philadelphia Flyers on Oct. 14, 2016 in Los Angeles.

In addition to partnering with L.A. Live, Tuesday marks the formal launch of the platform that was co-founded by, chairman, CEO and governor of the Sacramento Kings. The Kings were one of the earliest adopters of LAVA’s technology and served as an innovation laboratory to advance the platform’s capabilities for sports and other industries.

LAVA has operated in stealth mode since its founding in 2016 and quietly built up an arsenal of customers that includes the most innovative brands in sports, live events, casino gaming, consumer packaged goods and retail.

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