Ess continued that she hoped that they could deal with this privately, but the time has come to take a different approach. “The one thing I know for sure is — if I don’t fight with everything I’ve got in this moment, the Kristin Ess hair brand will continue to suffer and deviate from the path I’ve always dreamed for it. I can’t just sit back and watch that.”
“Maesa has shirked its other duties under the existing agreements and treated the Kristin Ess Hair collection as a cash cow that can keep Maesa’s other, underperforming brands afloat,” the suit said. “In the process, Maesa has, among other things, pushed Kristin Ess Hair into down-market retailers without consulting Ms. Ess first; rebranded the Kristin Ess Hair brand over Ms. Ess’ objections and in a manner that is incongruent with the overarching brand image and story, and pressured Ms.
“Relying on the promises and affirmative statements of Maesa, Ms. Ess agreed to this in lieu of direct equity in the business because it created an obligation for Maesa to pursue a transaction with sales proceeds in excess of $40 million,” the lawsuit said. “Despite this, Maesa has already taken advantage of Ms.
According to the suit, the line is now sold online and at retailers across Canada, Europe, Southeast Asia, South Africa, Australia, and beyond, and is expected to generate more than $250 million in retail sales this year. The business represents more than 50 percent of Maesa’s revenues, it said.
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