Krispy Kreme is opening a giant, new location in Times Square. Will anyone come?

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Krispy Kreme is finally about to turn on the world's largest Hot Light at its new Times Square location. But will anyone see it?

That's a dilemma the beloved doughnut chain probably didn't expect to deal with when it announced its new flagship location in June 2019. But in the year since, the world has drastically changed. The coronavirus pandemic has torpedoed foot traffic in the once-bustling tourist magnet and has upended people's relationship with fast food.The exterior of Krispy Kreme's new location in Times Square.Krispy Kreme CEO Mike Tattersfield, isn't overly worried.

"Under normal circumstances, a Times Square store would be a magnet for customers, especially tourists," he told CNN Business."But these are not normal times: Foot traffic has been decimated, tourism has dried up and both of those things mean that stores will be operating well below their potential."He added that a"case could be made" that the location could eventually become a standout for Krispy Kreme.

 

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Engro

Didn’t even know they were a factor anymore. If you’re blindfolded and tasted each one of their donuts you couldn’t tell the difference between them.

Is the Pope Catholic?

What the field is krispy cream

That depends. Does the light shine in the Forrest

Too much crime to go there.

How could you miss that? Unfortunately.

It’s going to get looted.

TateSimkins5

I will...

When the hot sign is lit

People still live in that city?

Watch this. It will shock you!

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