Koji Sato, Toyota's incoming CEO, must navigate shift to clean energy

Sato studied diesel engine combustion at university and joined Toyota in hopes of"contributing to society by creating the future of diesel engines," according to an interview on the website of Gazoo, Toyota'sAlthough the 53-year-old oversaw the creation of Lexus's first fully electric model, he has also spoken of keeping other options for powering vehicles open.

He spoke of the potential of hydrogen last year in Thailand, where Toyoda himself drove a hydrogen-powered Toyota race"It won't be an immediate substitution for electric vehicles, but it's good for people to know that there are other options available, when the increase of EVs eventually plateaus," Sato said of hydrogen-powered vehicles in the report.

"The industry itself is facing a once-in-a-century disruption, with many unknowns to navigate," said John Shook, a former Toyota manager who now consults on the lean management techniques pioneered by the company."I can imagine that Akio thought now is the time to transition so his successor can steer the ship through the uncertainty ahead.

"Having somebody who's sensitive to the need to develop a brand, that's all the more critical right now as you're heading into the EV age, where a lot of what made the brand changes," Richter said.companies used to live and die by their engines. You’re changing to a different type of vehicle. Building a brand around this new type of architecture, this new type of drive is key,” he added.

In his spare time, Sato enjoys visiting temples in Kyoto and practices Japanese tea ceremonies, according to a profile on the Gazoo website. He drives aOne of the main reasons Sato was elected as a successor was his love of creatingThat passion was obvious in a brief video clip released in 2021, where Sato sits next to Toyoda as they test-drive a Toyota Lexus. As Toyoda accelerates and whoops excitedly, Sato can be seen with a wide grin and occasionally laughing, unable to contain his delight.

Source: Energy Industry News (energyindustrynews.net)

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