Photo: Antony Jones/BFC/Getty Images Virgil Abloh helped define the last decade in fashion. As the founder of Off-White, a brand known for luxury logo T-shirts and sneakers, he is often credited with convincing the fashion world that streetwear should be taken seriously, as both a style and a culture. But he thinks calling his work “streetwear” is reductive.
Abloh’s goal has always been to design for his generation and the next, and for the last ten years, what interested him was elevating wardrobe basics like T-shirts, hoodies, and sneakers. But as we close out the 2010s, it’s clear Abloh wants to keep pushing himself and his customers forward. He wouldn’t be a successful designer if he didn’t think this way.
Let it. It’s time.
Ok
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